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UPC / GTIN.

The barcode identifiers for a product. A UPC is the familiar 12-digit retail barcode; a GTIN is the global family it belongs to. Required by most retail and logistics systems.

What it means

The barcode identifiers for a product. A UPC is the familiar 12-digit retail barcode; a GTIN is the global family it belongs to. Required by most retail and logistics systems.

What goes wrong

A barcode that encodes a variant the SKU does not, or a check digit computed by hand, is a carton a scanner rejects at the dock — and a chargeback for the rejection.

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