Retail pricing at double the wholesale cost — a 50% margin. The traditional default in most categories.
Retail pricing at double the wholesale cost — a 50% margin. The traditional default in most categories.
A wholesale price set without knowing the retailer's expected margin is a price that will be rejected for a reason nobody says out loud.
Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →