Minimum advertised price — the lowest price a retailer may ADVERTISE your product at. It governs advertising, not the sale itself.
Minimum advertised price — the lowest price a retailer may ADVERTISE your product at. It governs advertising, not the sale itself.
MAP and minimum resale price are different things with different legal treatment, and using them interchangeably in a policy is how the policy becomes unenforceable.
Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →