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Dead inventory.

Stock that has stopped selling and is now costing money to store.

What it means

Stock that has stopped selling and is now costing money to store.

What goes wrong

The instinct is to hold for full price. The cost of holding compounds silently — storage, capital, obsolescence — and usually exceeds the discount that would have cleared it months earlier.

More in Product & catalog

Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →