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Private label.

Goods made by one party and sold under another party's brand.

What it means

Goods made by one party and sold under another party's brand.

What goes wrong

The terms that decide every future dispute — who owns the recipe or pattern, what exclusivity was agreed, what happens at the end — belong on the agreement at the start, when both parties still want the deal.

More in Product & catalog

Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →