GRAJ
Brands, stores, sellers, distributors and every other role on one system
What it costs
5% of each order, flat. Card processing is inside it on most orders. No subscription, no listing fee.
Who keeps the store
You. GRAJ never restricts who you deal with.
lib/split-engine — the code every real order is settled with.
Wholesale platforms
Faire, Ankorstore
What it costs
About 15% of each order, and more on a new store’s first order (up to 20–25%).
Who keeps the store
The platform. Reorders run through it.
Faire: 15% commission, more on a first order. Ankorstore: 20% on a first order, 10% on reorders. Each company’s published brand terms, read October 2026.
Online sales channels
Amazon
What it costs
Referral fees of 8–20% on most categories (15% the most common), plus fulfillment fees.
Who keeps the store
The channel. You rarely know who bought.
sell.amazon.com/pricing, read October 22, 2026.
Distributors
Regional and national distributors
What it costs
A margin on every case they resell, often 20–30%, plus fees and trade spend.
Who keeps the store
The distributor, account by account.
Typical range, not a published rate. Typical range, varies by category; not a published rate (docs/research/2026-10-26, unverified).
Showroom and ordering software
NuORDER, JOOR
What it costs
A yearly license, often $5,000–50,000, whether or not anything sells.
Who keeps the store
You — but you still have to find the stores.
Typical range, not a published rate. Typical range; licenses are quoted privately (docs/research/2026-10-26, unverified).
Your own B2B store
Shopify B2B, BigCommerce B2B
What it costs
A monthly subscription plus card fees.
Who keeps the store
You — and every store has to find you.
Each provider’s published plans.
Independent sales agencies
Multi-line sales agencies
What it costs
A commission on what they sell, set by the brand, plus their own software.
Who keeps the store
Shared between the agency and the brand.
Typical range, not a published rate. On GRAJ a seller does this work and is paid inside the same order, at the commission the brand sets.
