Manufacturer's suggested retail price — the price a brand recommends the product sells for at retail, distinct from the wholesale price a buyer pays.
Manufacturer's suggested retail price — the price a brand recommends the product sells for at retail, distinct from the wholesale price a buyer pays.
It is a suggestion, legally, in most places. The instrument that governs what a retailer ADVERTISES is MAP, and the two are confused in policies constantly.
Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →