WHOLESALE
CALCULATOR.

Price your line right. Enter cost and target margin — get your wholesale price and suggested retail in seconds.

WHOLESALE CALCULATOR

PRICE YOUR
LINE.

Unit cost (COGS, $)

Target wholesale margin (%)

Retail markup (× wholesale, e.g. 2 = keystone)

$20.00

Wholesale price per unit

Margin per unit$10.00

Suggested retail (SRP)$40.00

Retailer margin50.0%

HOW IT WORKS

Turn your unit cost and a target margin into a wholesale price, then project a suggested retail.

Enter your numbers

Type your unit cost (COGS), the wholesale margin you want to earn, and a retail markup multiple (2× is keystone).

We price the line

Wholesale = cost ÷ (1 − margin%). Suggested retail = wholesale × your multiple; retailer margin = (SRP − wholesale) ÷ SRP.

Use the result

The hero number is your wholesale price per unit. Check the retailer margin leaves your buyers healthy room to sell.

Put this on your site

Paste one line and the live wholesale price calculator runs on your page, free, with a link back here. No account, no key, nothing to update.