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Brand.

The operator that owns a product and its catalog: sets the wholesale price, the MOQ, the case pack and the MAP, and is paid at settlement for what buyers order.

What it means

The operator that owns a product and its catalog: sets the wholesale price, the MOQ, the case pack and the MAP, and is paid at settlement for what buyers order.

What goes wrong

On most platforms the brand pays to be seen — listing fees, ad placement, a percentage that climbs with volume. Here the brand pays 5% of a settled order and nothing to exist.

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Where it appears on the protocol
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Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →