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MOQ.

Minimum order quantity — the smallest order a brand will accept, per style, per order or per delivery.

What it means

Minimum order quantity — the smallest order a brand will accept, per style, per order or per delivery.

What goes wrong

An MOQ set per STYLE and an MOQ set per ORDER are wildly different asks, and the difference is rarely written down. A buyer who agreed to one and is held to the other has a dispute on their first order.

More in Orders & terms

Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →