The share of delivered units that actually sold, over a period. Sold ÷ received.
The share of delivered units that actually sold, over a period. Sold ÷ received.
It is the only number that predicts a reorder, and most brands never see it because the retailer holds it. Asking for it in the terms — not after a bad season — is the whole game.
Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →