Drives demand for brands — campaigns, creator programs, retail execution — and is paid on retainer or on performance.
Drives demand for brands — campaigns, creator programs, retail execution — and is paid on retainer or on performance.
Performance pay only works when the performance is measured against real orders, not against impressions. Sell-through is the number, and it has to be visible to both sides.
Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →