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Video

SHOWING THE
PRODUCT MOVING.

Being built

Photographs answer what a product looks like. Video answers how it moves, how big it is and how it is used — which is most of what a wholesale buyer is uncertain about when they have never handled it.

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What to know
Where video earns its cost
Scale, movement, texture and use. A rigid product photographs well and a soft one does not, and the categories with the highest return-rate uncertainty are exactly the ones photographs serve worst.
Buyers use it differently from consumers
A buyer is assessing whether it will sell in their store, not being persuaded to want it. Short, unstyled and specific beats produced, and a two-minute brand film answers none of their questions.
It has to live with the product
Video in a separate library is video nobody watches at the moment of decision. Attached to the catalog record, it is part of what a buyer is already looking at.
Status
Designed, not built. Product records carry images today; video hosting and playback are not part of GRAJ.
Where to go next
CATALOG
In your account — sign in and it opens on your own figures.
Open
WHY YOU MADE IT.
A buyer choosing between two similar products at similar prices is deciding on something other than the specification.
Read it
THE CATALOG BUYERS ORDER FROM.
A catalog is not a brochure.
Read it
GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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