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Catalog

THE CATALOG
BUYERS ORDER FROM.

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A catalog is not a brochure. It is the document a buyer makes a decision from, and every field missing from it becomes an email — which is why a complete catalog closes orders that a beautiful incomplete one does not.

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What to know
What a buyer needs to decide
Everything below has to be present before a buyer can commit. A line item missing any of it generates a question instead of an order.
  • Wholesale price and suggested retail
  • Case pack, and the minimum order quantity
  • Availability and the ship window
  • Images that show the actual product
  • Identifiers — SKU, and GTIN where the channel needs it
Variants are products, not options
A color and a size are separate sellable units with their own price, stock and identifier. Modeling them as decorations on a parent product is how oversells happen.
One catalog, several audiences
The same products carry a wholesale price for a buyer and a retail price for a consumer. Which one is shown depends on who is looking, and it is decided server-side rather than hidden in the interface.
A linesheet is the catalog, exported
The document a seller emails and a buyer marks up is generated from the same records, so it cannot fall out of date with what is actually orderable.
Where to go next
CATALOG
In your account — sign in and it opens on your own figures.
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LINE SHEET
In your account — sign in and it opens on your own figures.
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LINE SHEET
In your account — sign in and it opens on your own figures.
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GLOSSARY
Every term on GRAJ, defined in plain words.
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GRAJ

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RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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