Founder Video on the GRAJ protocol. One fee. 195 countries. Join the protocol.
A buyer choosing between two similar products at similar prices is deciding on something other than the specification. Frequently it is whether they believe in the person making it, and that is the one thing a linesheet cannot carry.
Independent retail in particular sells on provenance and the person behind a line. A buyer who can retell your story to their customer has a reason to stock you that a competitor cannot copy on price.
A founder explaining plainly why they made something outperforms a produced brand film with most buyers. The point is credibility rather than production value, and the second can undermine the first.
Attached to the line rather than kept on an about page. A buyer forms the impression while looking at the products, or not at all.
Designed, not built. The protocol carries brand profiles today; video is not hosted or played anywhere on it.