Sustainability on the GRAJ protocol. One fee. 195 countries. Join the protocol.
Environmental claims moved from marketing to regulation. Several jurisdictions now require substantiation for exactly the phrases that were standard copy five years ago, and unsupported claims are enforced against the seller rather than the agency that wrote them.
"Carbon neutral", "eco-friendly", "recyclable", "biodegradable" and "sustainable" all carry specific regulatory meanings in one market or another. The safest claims are the specific ones, because a specific claim can be proved.
A growing number of jurisdictions make the producer financially responsible for packaging and end-of-life. It is a registration and a fee, it applies to sellers into the market rather than only those based there, and it is enforced.
Import rules in several markets now require evidence about the conditions goods were made under, not a declaration. The obligation lands on the importer, and evidence is gathered upstream long before a shipment.
Repair, resale, trade-in and swap keep goods in use and produce a second margin on inventory already paid for. The protocol supports these as loops with real records, which is what makes a resale claim checkable rather than asserted.