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Drop-ship.

The brand ships directly to the end customer on the retailer's behalf; the retailer never holds the stock.

What it means

The brand ships directly to the end customer on the retailer's behalf; the retailer never holds the stock.

What goes wrong

It changes who the customer is for tax purposes and who is responsible when a delivery fails. Both are worth settling before the first order, not during the first complaint.

More in Logistics

Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →