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Messaging

THE THREAD
ATTACHED TO THE DEAL.

Being built

Commerce conversations live in email, WhatsApp, SMS and a phone call nobody wrote down, and the record of what was agreed is scattered across all of them. When a dispute arrives, reconstructing it is the actual work.

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What to know
The context is what is missing
A message about an order is only useful next to the order. Split across channels, each thread is a fragment nobody can assemble, and the assembly happens under time pressure when it matters.
Participants will not move channel for you
A buyer who uses WhatsApp is not switching. Anything that requires everyone to adopt a new tool has already failed, so the useful version brings the messages to the record rather than the people to the app.
Attach to the thing, not to the person
A thread anchored to an order or an account keeps its meaning after the people change jobs. Conversations attached only to individuals leave with them.
Status
Designed, not built. Messaging exists between participants and every message is an event; multi-channel consolidation is not built and would depend on per-channel arrangements rather than only on code.
Where to go next
WHO SAW IT, AND WHEN.
In commerce, whether a message was read is frequently a commercial fact rather than a social one.
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MODERATING CONVERSATIONS.
Where participants can message each other, some of them will be scammed.
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FROM THE MEETING TO THE ORDER.
The gap between a buyer saying yes and an order existing is where a great deal of wholesale is lost.
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GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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