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Messaging

THE THREAD
ATTACHED TO THE DEAL.

Being built

Commerce conversations live in email, WhatsApp, SMS and a phone call nobody wrote down, and the record of what was agreed is scattered across all of them. When a dispute arrives, reconstructing it is the actual work.

The context is what is missing

A message about an order is only useful next to the order. Split across channels, each thread is a fragment nobody can assemble, and the assembly happens under time pressure when it matters.

Operators will not move channel for you

A buyer who uses WhatsApp is not switching. Anything that requires everyone to adopt a new tool has already failed, so the useful version brings the messages to the record rather than the people to the app.

Attach to the thing, not to the person

A thread anchored to an order or an account keeps its meaning after the people change jobs. Conversations attached only to individuals leave with them.

Status

Designed, not built. Messaging exists between operators and every message is an event; multi-channel consolidation is not built and would depend on per-channel arrangements rather than only on code.

Where to go next
/read-receipts/chat-moderation/meeting-to-order
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