FROM THE MEETING
TO THE ORDER.

Paste what you wrote down in the shop. Every line becomes a line on the order writer, matched against the catalog you sell from, while the moment is still fresh.

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NOTES TO LINES

One product per line, with the quantity: 12 x blue mug, 3 cases of the tall vase, SKU-4471 qty 6. An email in the notes is taken as the buyer.

Selling

FROM THE MEETING
TO THE ORDER.

Live now

The gap between a buyer saying yes and an order existing is where a great deal of wholesale is lost. The interest was real; the follow-up took four days, the details were reconstructed from memory, and by then the moment had passed.

What to know

Memory decays fastest right after the meeting

What they asked for, which styles, what quantities, what they were worried about. All of it is available for about an hour and mostly gone by the next day, which is usually when somebody sits down to write it up.

The order should be drafted while it is fresh

Turning notes into a draft order immediately — right quantities, right prices, right terms — means the follow-up is a document to confirm rather than a conversation to have again.

Delay is the actual competitor

A buyer who saw four lines will order from whoever makes it easiest first. Being second by three days is frequently the whole difference.

Status

Built. Paste the notes above, signed in as a seller or a brand: each line is matched against the catalog you can sell from, quantities are raised to what the brand will ship, a line that could be more than one product is reported rather than guessed, and one button opens the order writer with the lines already on it. The order is still placed at its own door, with every check that door runs.

Where to go next

THE TWO WEEKS AFTER A SHOW.

A trade show is the most expensive customer acquisition most brands buy, and the return is almost never made at the booth.

Read it

TRADE SHOWS, AND WHAT THEY COST YOU.

A booth is the most expensive customer acquisition most brands ever buy, and the cost that surprises people is not the booth.

Read it

THE DECK FROM YOUR OWN DATA.

Every brand rebuilds the same presentation for every buyer, retyping numbers that already exist somewhere and getting one of them wrong.

Read it

GRAJ