MAKE IT WHEN
IT SELLS.

Being built

Traditional manufacturing asks you to guess demand months ahead and pay for the guess. On-demand production inverts that — and the inversion is a real trade rather than a free improvement.

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What to know

The trade, stated plainly

Higher unit cost and longer per-order lead time, in exchange for no inventory risk and no minimum. For a first product that trade is usually right; at volume it usually is not.

Where it fits best

Testing demand before committing, long-tail variants that would never justify a run, and personalized goods that cannot be made in advance at all.

Design has to suit the process

A product designed for a production run frequently cannot be made economically one at a time. Deciding the method after finishing the design is how a viable product becomes an unmakeable one.

Status

Designed, not built. Production runs, materials and yields are recorded today for manufacturers on GRAJ; an on-demand network of producers is not.

Where to go next

SMALL RUNS, MADE TO ORDER.

Print and produce on demand removes inventory risk entirely: nothing is made until it is sold.

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WORKING WITH A MANUFACTURER.

The gap between a sample you love and a production run you can sell is where most first product launches fail.

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PRODUCTION

In your account — sign in and it opens on your own figures.

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