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Programs

SMALL RUNS,
MADE TO ORDER.

Being built

Print and produce on demand removes inventory risk entirely: nothing is made until it is sold. What it costs is unit margin and control, and whether that trade is right depends on where you are rather than on which is better.

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What to know
What it actually solves
Inventory risk, which is the thing that ends most small brands. Nothing is bought before it is sold, so a wrong guess about demand costs a missed sale rather than a warehouse of stock nobody wants.
What it costs
Per-unit price is substantially higher than a production run and lead times are longer per order. It is a way to start and to test, and it stops being the right answer at volume.
Quality control is the risk nobody plans for
Made-to-order means nobody sees the item before the customer does. The failure mode is a defect discovered by the person who paid for it, which is why a sample process matters more here rather than less.
Status
Designed, not built. Manufacturers and production runs exist as records; an on-demand production program with participating producers does not.
Where to go next
MAKE IT WHEN IT SELLS.
Traditional manufacturing asks you to guess demand months ahead and pay for the guess.
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GRAJ GARAGES
More on GRAJ.
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WORKING WITH A MANUFACTURER.
The gap between a sample you love and a production run you can sell is where most first product launches fail.
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GRAJ

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