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Loyalty

LOYALTY
THAT IS PORTABLE.

Being built

Loyalty schemes hold value that belongs to the customer and lives inside one company's database. That is the design decision worth revisiting: points earned by real spending are an obligation, and one nobody can move is an obligation on the issuer's terms alone.

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What to know
Points are a liability, not a gift
Issued points are value owed. Treating them as marketing rather than as a balance is how schemes end up with an obligation nobody sized and a customer relationship that gets worse the more they are used.
Portability is the interesting part
Value earned with one participant that can be recognized by another is worth substantially more to the person who earned it, and is the only version of loyalty that is not a lock-in mechanism.
Expiry is a policy decision, not a default
Points that expire are a liability that resolves itself at the customer's expense. Whatever the policy is, saying it plainly at the point of earning is the difference between a program and a trap.
Status
Designed, not built. The contribution score is live and measures what a participant has added to GRAJ; a customer-facing loyalty balance is a different thing and does not exist yet.
Where to go next
HOW THE GRAJ SCORE WORKS.
Commerce runs on reputation that is not portable.
Read it
CREDITS, AND WHAT THEY ARE.
A GRAJ credit is store credit: an amount GRAJ owes you, counted in cents on its own ledger, earned on an order or given for a reason that is written on the row.
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INTRODUCTIONS, CREDITED.
Almost all wholesale is introduced.
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GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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