WRITE A
LINE SHEET.

Reference

The document a buyer orders from: what goes on every line, what goes on the front page, what to leave off.

BUILD A CATALOG BUYERS ORDER FROM →

Guide

HOW TO WRITE
A LINE SHEET.

A line sheet is the document a buyer orders from. Everything the buyer needs to decide is on it, because everything missing from it becomes an email, and a week of email per order is why small brands lose the reorder. It is not a lookbook and it is not a catalog; it is a price list with pictures, built to be ordered from.

What to know

What goes on every line

One row per SKU. Name, style number, a photo the buyer can recognize on the shelf, wholesale price, suggested retail, case pack, minimum and available date. If a size or color changes the price or the pack, it is its own row. A buyer should be able to fill an order form from the sheet without asking a single question.

Product name and SKU
One clear product photo per row
Wholesale price and suggested retail
Case pack, MOQ and ship date

What goes on the front page

Your terms, once: minimum first order, minimum reorder, payment terms, shipping policy, lead time and who to contact. The terms belong on the sheet, not in a separate PDF nobody opens, because the buyer decides on the terms as much as on the product.

Minimum first order and reorder
Payment terms: prepaid, net 30, what unlocks terms
Shipping: who pays, free over what threshold
Lead time and contact

What to leave off

Your story, your founder photo, your press. Buyers read that on your site, not while they are trying to fill a purchase order. A line sheet that opens with three pages of brand story is a line sheet the buyer skips to page four of, and page four had better be complete.

No brand story past one line
No lifestyle photography where a product shot belongs
No prices the buyer cannot actually order at

Keep it live

A line sheet goes stale the day a price or a ship date changes, and a buyer ordering from a stale sheet is a dispute on the first order. On GRAJ the line sheet is generated from the product records, so the price on the sheet is the price on the order, and a change to the product changes every sheet at once.