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Guide

CREATORS,
SELLING WHOLESALE.

Reference

An audience is demand that already exists — which is the hardest part of commerce, already solved. What creators usually lack is the other half: making the thing, holding the inventory, getting it into stores and being paid correctly by more than one party.

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What to know
Audience is not the same as distribution
A launch that sells out direct proves demand and teaches you nothing about wholesale. Retail buyers ask different questions — case packs, ship windows, margin, reorder rate — and an audience number does not answer any of them.
The three ways in
Each moves a different amount of risk onto you, and the right answer depends on how much inventory risk you can actually carry.
  • Licensing — a brand makes and sells it, you take a royalty and no inventory risk
  • Private label — a manufacturer makes it under your name; you own the stock
  • Your own line — full control, full risk, full margin
Getting paid by several parties at once
Creator deals routinely involve a brand, a manufacturer, an agency and the creator, splitting one order. Undocumented splits are the most common cause of a payment dispute, and they are unresolvable afterwards because everybody remembers them differently and honestly.
What GRAJ handles
Co-sell splits are recorded on the order and settled to the cent at the same moment, so a four-way split is one settlement rather than four invoices and an argument.
Where to go next
IF YOU ALREADY HAVE AN AUDIENCE.
An audience is demand that already exists, which is the hardest part of commerce solved before you start.
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SETTING UP AS A CREATOR.
The setup is the same as any brand with two additions that matter: the terms of who owns what, and how a shared sale is split.
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GLOSSARY
Every term on GRAJ, defined in plain words.
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GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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