Margin is profit as a share of the selling price; markup is profit as a share of cost. A 50% markup is a 33% margin. They are never the same number.
Margin is profit as a share of the selling price; markup is profit as a share of cost. A 50% markup is a 33% margin. They are never the same number.
A retailer who asks for "a 50" means margin. A brand who offers "a 50" often means markup. The deal that follows is short by a third for one of them.
Every term here is one the protocol actually uses, defined for somebody who was never taught it — with the part that usually goes wrong. All terms →