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Compliance

MINIMUM
ADVERTISED PRICE.

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A MAP policy sets the lowest price a retailer may advertise your product at. It governs advertising, not the sale — and that distinction is the whole reason MAP is workable where dictating resale price is not.

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What to know
MAP is not minimum resale price
Telling a retailer what they may ADVERTISE is treated very differently from telling them what they may SELL for. Policies that blur the two invite exactly the legal problem MAP is structured to avoid, and using the terms interchangeably in your own document is how that happens.
A policy is not an agreement
MAP is commonly implemented as a unilateral policy the brand announces and enforces by choosing who to supply — not as a term negotiated with each retailer. That structure is deliberate and it is worth preserving in how the document is written.
Unenforced is worse than absent
A policy applied to some retailers and not others is evidence against you and destroys the trust of the retailers who complied. Consistency matters more than severity.
What GRAJ tracks
GRAJ records your policy, the violations reported against it and the actions taken, so enforcement is a record rather than a memory. It does not monitor the open web on your behalf.
Where to go next
MAP POLICY
In your account — sign in and it opens on your own figures.
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MAP ENFORCEMENT
In your account — sign in and it opens on your own figures.
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GLOSSARY
Every term on GRAJ, defined in plain words.
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GRAJ

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