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COMPETITIVE INTEL
ON GRAJ.

Competitive Intel on the GRAJ protocol. One fee. 195 countries. Join the protocol.

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Tools

KNOWING WHERE
YOU STAND.

Being built

Brands price and position mostly by instinct, because the comparison is genuinely hard to assemble. The useful version of this is narrow and honest — what is publicly true about a category — rather than a promise of intelligence about specific competitors.

What is legitimately knowable

Public retail pricing, category assortment breadth, what channels a category sells through, and the shape of margins in it. That is enough to price and position sensibly.

What is not, and will not be offered

Another operator's wholesale prices, order volumes or buyer relationships. Data on this protocol belongs to the operator who created it, and monetising it against them would break the thing that makes recording anything here safe.

Aggregate is different from individual

A typical margin in a category is useful and identifies nobody. The line is whether a number can be traced to one operator, and that line has to be enforced rather than intended.

Status

Designed, not built. No competitive data product exists today, and the boundary above is a commitment about what it would not include.

Where to go next
/guides/pricing-strategy/deck-generator/tools/wholesale-calculator
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