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Tools

KNOWING WHERE
YOU STAND.

Being built

Brands price and position mostly by instinct, because the comparison is genuinely hard to assemble. The useful version of this is narrow and honest — what is publicly true about a category — rather than a promise of intelligence about specific competitors.

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What to know
What is legitimately knowable
Public retail pricing, category assortment breadth, what channels a category sells through, and the shape of margins in it. That is enough to price and position sensibly.
What is not, and will not be offered
Another participant's wholesale prices, order volumes or buyer relationships. Data on GRAJ belongs to the participant who created it, and monetizing it against them would break the thing that makes recording anything here safe.
Aggregate is different from individual
A typical margin in a category is useful and identifies nobody. The line is whether a number can be traced to one participant, and that line has to be enforced rather than intended.
Status
Designed, not built. No competitive data product exists today, and the boundary above is a commitment about what it would not include.
Where to go next
PRICING FOR WHOLESALE.
A wholesale price is not a discount off retail.
Read it
THE DECK FROM YOUR OWN DATA.
Every brand rebuilds the same presentation for every buyer, retyping numbers that already exist somewhere and getting one of them wrong.
Read it
WHOLESALE CALCULATOR
A free tool — it works in your browser, no account needed.
Use it
GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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