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Sellers

WHICH ACCOUNTS
ARE GOING QUIET.

Being built

An account rarely announces that it is leaving. It orders less, then later, then not at all — and by the time it is obviously gone the relationship has usually gone with it. The signal exists months before the loss and almost nobody is watching for it.

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What to know
The pattern is visible early
Reorder interval stretching, order size shrinking, breadth narrowing to a couple of lines. Each is unremarkable alone and together they are a leading indicator with months of warning in it.
Attention is the scarce resource
A seller with sixty accounts cannot watch all of them equally. Knowing which five changed behavior this month is worth more than any report of what everybody bought.
Absence is the hard part to detect
Systems are built to notice things that happen. The valuable signal here is something that did not happen, which requires knowing what normal was for that specific account.
Status
Designed, not built. Orders, accounts and their history are recorded today, which is everything the signal needs; the derivation and the alerting are not built.
Where to go next
SELLER
In your account — sign in and it opens on your own figures.
Open
BUILDING A SELLER NETWORK.
Independent sellers are the fastest way for a small brand to reach buyers it has no relationship with, and the arrangement fails in the same way almost every time: the terms of who owns which account are never written down, and both sides remember them differently the moment money is involved.
Read it
SELL THROUGH
A free tool — it works in your browser, no account needed.
Use it
GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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