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Most operator time goes on a small number of sequences repeated constantly: confirm the order, generate the linesheet, chase the receipt, log the visit. Automating the repetition is worth more to a small operator than any single new feature.
The value is in the four steps that always follow a decision, not in making the decision. A macro that decides is an agent; a macro that executes what was decided is a saved sequence, and only one of those needs supervising.
A sequence done fifty times by hand is done wrong once or twice, usually in the step that is easy to skip. Consistency is the safety benefit and it arrives before the time saving.
An automated action is still an action and belongs in the log with what triggered it. Automation that leaves no trace is automation nobody can debug when it does the wrong thing quickly.
Designed, not built. The underlying actions all exist as API routes today, which is what a macro would sequence; the sequencing and triggering layer does not.