IMPACT
ON FAIRE AT 20%
A brand doing $1M in wholesale revenue keeps $800K. GRAJ: $950K. Difference: $150K per year. Every year.
IMPACT
ON AMAZON AT 35%
A brand doing $1M keeps $650K. GRAJ: $950K. Difference: $300K per year. That is a full-time employee. Or two.
IMPACT
FOR A FIELD SELLER
A seller earning $100K in commissions pays $0 to GRAJ directly. The 5% is on the order value, split with the brand.
IMPACT
FOR A DISTRIBUTOR
A distributor moving $5M in product pays $250K in fees vs $750K-$2.25M on legacy platforms.