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INTELLECTUAL PROPERTY
ON PROTOCOL.

Intellectual Property on the GRAJ protocol. One fee. 195 countries. Join the protocol.

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Guide

PROTECTING
WHAT YOU MADE.

Reference

Intellectual property is territorial. A trademark registered in your country protects you in your country and nowhere else — and in most of the world the right belongs to whoever files first, not to whoever used it first.

First to file is the rule almost everywhere

In much of the world, including several major manufacturing markets, the person who registers a mark owns it regardless of who used it first. Brands routinely discover their own name already registered in a country they were about to enter, by somebody they have never met, entirely legally — and the options at that point are to buy it back, to fight it, or to sell under a different name in that market. Filing before you enter costs a fraction of any of them.

What protects what

Four different rights covering four different things, and most brands need more than one of them. They are applied for separately, in each country you care about, and none of them covers what another one does — a registered trademark on your name protects nothing about how the product looks.

  • Trademark — the name and logo
  • Design right — how a product looks
  • Patent — how it works
  • Copyright — the images, text and artwork

Manufacturing is the exposure

Sending a factory your patterns, specifications and artwork is handing over everything needed to make your product without you. An NDA is the floor. Ownership of tooling and moulds, and what happens to them if the relationship ends, belongs in the agreement at the start.

Private label needs it written down

Who owns the recipe, the pattern, the mould? What exclusivity was agreed? What happens at the end? These decide every future dispute, and the moment to settle them is when both parties still want the deal.

Where to go next
/compliance/licenses/guides/manufacturing/learn/glossary
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