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Region guide

SELLING INTO
SOUTHEAST ASIA.

Reference

ASEAN removed most internal tariffs and left everything else in place. Duty may be zero between member states while standards, labeling, licensing and consumption tax remain entirely national — which is why "we are in ASEAN" answers a much smaller question than sellers expect.

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What to know
Tariffs fell, non-tariff barriers did not
The ASEAN Trade in Goods Agreement eliminated duty on most intra-regional trade, subject to rules of origin and a Form D certificate. What it did not touch is product registration, labeling language, halal certification and import licensing — all national, all enforced.
  • Form D — the origin certificate that unlocks preferential rates
  • Labeling language requirements differ by market
  • Product registration can take months and cannot be started late
Consumption taxes vary widely
Singapore GST, Indonesian VAT, Malaysian SST, Thai and Vietnamese VAT are separate systems with separate registration rules for non-residents. Several now require foreign sellers supplying consumers to register once they pass a local threshold.
Digital and marketplace rules are moving fastest
Indonesia, Vietnam and Thailand have all extended tax obligations to foreign digital and marketplace sellers in recent years. Rules that were settled two years ago are not necessarily settled now, and this is the region where checking beats remembering.
Logistics is archipelagic
Indonesia and the Philippines are thousands of islands. Domestic distribution inside one country can be harder and slower than the international leg that got the goods there, and a single national price that ignores that is a price that loses money outside the capital.
Where to go next
WHERE GRAJ IS OPEN
Every country, and what is open in each one today.
Open
CUSTOMS, WITHOUT THE SURPRISES.
Almost every customs problem is a document problem, and almost every document problem was created weeks before the goods moved.
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SELLING ACROSS A BORDER.
A cross-border sale is a domestic sale with four extra questions attached, and they are answered in a fixed order.
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GRAJ

READY TO
RUN YOUR GAME ON GRAJ.

Free to join. Participants keep 95% of every transaction; GRAJ takes 5%. Built for 195 countries — payments live in the United States.

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