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Compliance

SELLING TO,
AND AROUND, CHILDREN.

Reference

COPPA governs the collection of personal information from children under thirteen online, and it is enforced against participants who did not think of themselves as child-directed. Whether it applies is decided by the audience your service actually attracts as much as by the one you intended.

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What to know
Child-directed is judged on the whole picture
Subject matter, visual content, characters, music, the age of models and advertising placement are all weighed. A site that never asks an age can still be child-directed, and a general-audience service becomes covered for the users it knows are children.
Verifiable parental consent
Where it applies, consent must be obtained from a parent before collection and it must be verifiable — a checkbox is not. The specific acceptable methods are enumerated and are deliberately more effortful than a click.
Collect nothing you do not need
The most reliable compliance position is having no covered data. Persistent identifiers, photographs, voice recordings and location all count as personal information under the rule.
It reaches the supply chain
A brand selling children's products is subject to product safety rules as well: age grading, small-parts testing, tracking labels and third-party testing by accredited laboratories. Those are enforced at import.
Where to go next
DATA PRIVACY FOR SELLERS.
The moment you sell to a consumer you are processing personal data, and the rules follow the person rather than your address.
Read it
CERTIFICATIONS AND WHAT THEY UNLOCK.
A certification is a third party attesting to something a buyer cannot verify themselves.
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PRIVACY
What GRAJ holds about you, why, and how to take it with you.
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