RAISING
AGAINST A BRAND.

Being built

Not built, and not an offer. Nothing on GRAJ is an offer of securities or an invitation to invest — this page describes the constraint, not a product.

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Capital

RAISING AGAINST
A BRAND.

A brand with real revenue and no institutional network has few ways to raise. The people most likely to back it are frequently its customers, its retailers and its sellers — the parties who can see it working — and reaching them is a securities question rather than a technical one.

What to know

Offering equity is regulated everywhere

Selling a share of a business to the public is a securities offering, subject to registration or an exemption in every jurisdiction that matters. That is the constraint the whole idea sits inside, and no amount of software changes it.

The exemptions that exist

Most jurisdictions provide routes for smaller raises with lighter obligations, and several have specific crowdfunding regimes. They come with caps, disclosure requirements and, usually, a licensed intermediary.

What a trading record is actually worth here

The hardest part of a small raise is evidencing that the business works. Verified orders, settlements and delivery history are exactly the diligence an investor would otherwise pay to reconstruct.

Status, stated carefully

Not built, and nothing on GRAJ is an offer of securities or an invitation to invest. If it is ever built it will be with a licensed intermediary and jurisdiction by jurisdiction, and this page exists to describe the constraint rather than to gesture at a product.

Where to go next

DECIDING WHO GETS CREDIT.

Credit decisions in wholesale are made on thin information, which is why they default to proxies — how long you have traded, who introduced you, whether you look like previous borrowers.

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GETTING PAID BEFORE YOU GET PAID.

Wholesale runs on a gap: you buy or make the goods, ship them, and get paid sixty days later.

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OPPORTUNITIES

In your account — sign in and it opens on your own figures.

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GRAJ